Jeb's Advertisement Style

In these advertisements it is clear that Bush is attempting to make a positive influence on his image. The strategies that are present in these ads are that he is shown largely interacting with the given demographic that he is talking about. Since Jeb is the incumbent candidate this is a necessary image to show the public since he is already in office and would want to display that he is for the people. In these advertisements he talks about making it more cost efficient for seniors to get their prescriptions filled and providing more funding to schools, both of which he is with the elderly and the young students or teachers. In showing the interactions with the people he is serving this shows that he is willing to listen and is relatable.

These advertisements are clearly positive advertisements seeing as he does not even mention his opponent or hint at them by what they are attempting to do. Bush is clearly focused on what his campaign is attempting to do and make these issues apparent to the public. In addition to presenting these issues he is also working on his image since in the advertisements he is also with the public which clearly shows that he cares.

I also think that a strong strategy that is present in targeting these demographics is that these are two demographics that cannot speak for themselves as much. Young children have no say and would not understand the negative implications if funding were to be cut. Also, since older people do not go out as much they are not going to be picketing or rallying to make sure that they are heard so it is important that they are represented. These are some typical topics that politicians take a solid stance on so I would not say that there is a gender strategy present but I do believe that Bush does a sound job of making it clear what he stands for in these short ads.

To further illustrate how he has accomplished these goals in the past and plans to continue to do so is by presenting statistics. He provided the statistic that school funding is up 3 billion dollars. However, he does not stop there; he continues on to show what he plans to do with this increased funding. I think that Bush uses these strategies to show that he has made improvements in the past and that he still has a plan for the future.

http://www.c-span.org/video/?c4519588/jeb-bush-campaign-ad-strategy-1st-bid-florida-governor-public-office

As an incumbent this is a necessary path to take to prove your past and remind people about your image as well as show the issues you plan to continue to target. Also, in the video above he states that he wants to run a positive campaign.

http://www.c-span.org/video/?c4519588/jeb-bush-campaign-ad-strategy-1st-bid-florida-governor-public-office

http://www.c-span.org/video/?173442-1/florida-gubernatorial-campaign-commercials